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Millennials: Dream Big or Dream Downsize?
While at a family barbeque this past weekend a topic came up: “How would you define your generation?” When this question was posed to the group (filled with individuals of different ages and life...
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Writing Email Subject Lines: Art or Science?
As PR pros, we all know writing an effective email subject line is an art and a science. After all, it can mean the difference between a journalist reading your pitch or just deleting it among the...
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